Channel Weekly, Vol. 12, No. 14, January 7, 2010

1. BadgerLink on the radio!
2. BadgerNet highlighted in ALA publication
3. IMLS announces new research brief: Service Trends in U.S. Public Libraries, 1997-2007
4. ALA Youth Media Awards webcast will be January 18
5. National Library Week 2010 Theme: "Communities thrive@your library"
6. Website of the Week - Energy Savers
7. Calendar
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1. BADGERLINK ON THE RADIO!

BadgerLink staff have been working on getting out the word on BadgerLink's terrific information resources to a larger audience. Starting this month radio listeners around the state will hear ads on popular radio stations for BadgerLink. These ads were created by the marketing team at EBSCO in cooperation with the staff of Reference and Loan Library, as part of the company's package of services. The spot, although created by EBSCO, discusses all the information resources and not only those provided by EBSCO. The spot will initially run for the next few weeks.

For a preview go to: http://www.ebscohost.com/custom/uploads/topicFile-363.mp3.

The ads will appear on the following stations:

Station NameCityStation TypeRadio Frequency
 
WAPL-FMAppletonAlbum Oriented Rock105.7
WIXX-FMAppletonContemporary Hit Radio101
WNCY-FMAppletonCountry100.3
 
WAPL-FMGreen BayAlbum Oriented Rock105.7
WIXX-FMGreen BayContemporary Hit Radio101
WNCY-FMGreen BayCountry100.3
 
WIZM-FMLa CrosseContemporary Hit Radio93.3
KQYB-FMLa CrosseCountry98.3
 
WMGN-FMMadison Adult Contemporary98
WZEE-FMMadison Contemporary Hit Radio104
WIBA-FMMadison Classic Rock101.5
 
WTMJ-AM
MilwaukeeNews/Talk620
WKLH-FMMilwaukeeClassic Rock95.6
WMYX-FMMilwaukeeAdult Contemporary99.1
WKKV-FMMilwaukeeUrban100.7
 
WBFM-FMSheboyganCountry93
WHBZ-FMSheboyganAdult Oriented Rock106.5
 
WIFC-FMWausauContemporary Hit Radio95.5
WDEZ-FMWausauCountry101.9
WGLX-FMWausauClassic Rock103.3
More outreach material is being developed as part of this package. Watch for coming announcements!!!


2. BADGERNET HIGHLIGHTED IN ALA PUBLICATION

This week the American Library Association's Office for Information Technology Policy released a report titled, "Making Connections: Lessons from Five Shared Library Networks." The report profiles networks in five states including BadgerNet, Wisconsin's telecommunications network. Over ninety-five percent our state's public libraries are connected to BadgerNet as are most K-12 school districts, higher education campuses, and state government agencies. For libraries the primary use of BadgerNet is to transport data for shared integrated library systems and for Internet access. Bob Bocher, the Division for Libraries, Technology, and Community Learning's technology consultant, contributed to the report which is at http://ala.org/casestudies.


3. IMLS ANNOUNCES NEW RESEARCH BRIEF: SERVICE TRENDS IN U.S. PUBLIC LIBRARIES, 1997-2007

The Institute of Museum and Library Services (IMLS) announces the release of a new research brief, Service Trends in U.S. Public Libraries, 1997-2007. The brief identifies important changes public libraries have made to address patron needs in an increasingly Internet-centric environment and explores service differences in urban and rural communities.

A comparison of more than 11 years of Public Library Survey data suggests that service changes in U.S. public libraries are having an impact on visitation and circulation, as record numbers of people now use public libraries nationwide. Several findings from the survey include:

o The availability of Internet terminals in public libraries rose sharply between 2000 and 2007, increasing by 90 percent on a per capita basis. This dramatic increase is one example of the way U.S. public libraries are expanding their range of services to meet patron demand.

o Between 1997 and 2007, per capita visits to public libraries increased nationwide by 19 percent. During the same period, per capita circulation increased by 12 percent. This growth in demand for library services occurred even as people increasingly turned to the Internet to meet other information needs.

o The study identified very different trajectories between urban and rural communities for select service trends, highlighting the importance of local context for identifying patron needs and improving services.

Future research from the Office of Policy, Planning, Research and Communication will examine library services in a variety of different contexts from small towns and remote rural areas to central cities and suburbs. This type of placed-based analysis can provide important insight into the impact libraries have on their communities, while building a stronger, evidence-based platform for planning library services to meet local needs.

To read the research brief please go to: http://www.imls.gov/pdf/Brief2010_01.pdf.


4. ALA YOUTH MEDIA AWARDS WEBCAST WILL BE JANUARY 18

The ALA Youth Media Awards announcements will be made on Monday morning, January 18, during the ALA Midwinter Meeting in Boston. This awards will include the winners of the Caldecott and Newbery Awards. For all the details on how to watch the press conference by Webcast, follow the results live via Twitter, and find the press release announcing all the 2010 award recipients, please refer to the press release, which can be found at http://www.ala.org/ala/newspresscenter/news/pressreleases2009/october2009/yma2010webcast_pio.cfm.


5. NATIONAL LIBRARY WEEK 2010 THEME: "COMMUNITIES THRIVE @ YOUR LIBRARY"

National Library Week is an annual celebration of the contributions of our nation's libraries and librarians. National Library Week 2010 will be held April 11-17. All types of libraries - school, public, academic and special - participate. Libraries are the heart of their communities, so National Library Week 2010 will be celebrated with the theme, "Communities thrive @your library."

Looking for ways to raise awareness about libraries and library services during National Library Week? Check out the free promotional tools for new ways to promote the message of National Library Week at http://www.ala.org/ala/aboutala/offices/pio/natlibraryweek/nlw.cfm.


6. WEBSITE OF THE WEEK

U.S. Department of Energy: Energy Savers -- http://www1.eere.energy.gov/consumer/tips/ -- Energy Savers provides homeowners with tips for saving energy and money at home and on the road. By following just a few of the simple tips found on this Energy Savers Web site, you can make your home more comfortable and easier to heat and cool - while you save money.


7. CALENDAR

January 8, 2010 - Council on Library and Network Development (COLAND) meeting, by conference call

February 16, 2010 - Wisconsin Library Association (WLA) and Wisconsin Educational Media and Technology Association (WEMTA) Library Legislative Day, Madison

March 17-19, 2010 - Wisconsin Educational Media and Technology Association (WEMTA) conference, Wisconsin Dells

March 26, 2010 - Council on Library and Network Development (COLAND) meeting, TBA

April 11-17, 2010 - National Library Week

April 20-23, 2010 - Wisconsin Association of Academic Librarians (WAAL) conference, Milwaukee

April 28-30, 2010 - Wisconsin Association of Public Libraries (WAPL) annual conference, Sheboygan

May 10-11, 2010 - WiscNet conference, Madison

June 24-29, 2010 - American Library Association conference, Washington, D.C.

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Roslyn M. Wise
Editor, Channel Weekly
Department of Public Instruction
Division for Libraries, Technology, and Community Learning
PO Box 7841
Madison, WI 53707-7841
Phone: (608) 266-6439
FAX: (609) 266-8770
For questions about this information, contact Roslyn Wise (608) 266-6439